{"title":"Featured - Home Page","description":null,"products":[{"product_id":"alimrose-asleep-awake-baby-doll-sweet-marigold-23cm","title":"Alimrose Asleep Awake Baby Doll - Sweet Marigold (23cm)","description":"\u003cp\u003eSay hello to the sweetest pocket-sized friend: the Alimrose Asleep Awake Doll.\u003c\/p\u003e\r\n\u003cp\u003eThis darling 23cm doll is cleverly designed with a double-sided embroidered face  one awake, one fast asleep  giving little ones twice the storytelling magic.\u003c\/p\u003e\r\n\u003cp\u003eHandmade with love \u0026amp; the softest cotton blend, shes the perfect size for tiny hands \u0026amp; big imaginations.\u003c\/p\u003e\r\n\u003cp\u003eWhether shes being tucked into bed, popped into a doll carrier, or joining an adventure around the house, this petite companion encourages nurturing play, emotional learning, \u0026amp; charming pretend moments.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 23cm in height\u003c\/li\u003e\r\n\u003cli\u003eAge: 3 years+\u003c\/li\u003e\r\n\u003cli\u003eColour: Ivory, Yellow, Orange Pink \u0026amp; Green.\u003c\/li\u003e\r\n\u003cli\u003eBeautiful cuddly baby doll in a romper suit.\u003c\/li\u003e\r\n\u003cli\u003eSweet embroidered facial detail \u0026amp; rosy cheeks.\u003c\/li\u003e\r\n\u003cli\u003eReversible design - Baby is asleep on one side, awake on the other.\u003c\/li\u003e\r\n\u003cli\u003eFits perfectly in the Alimrose Baby Doll Carrier Set (sold separately).\u003c\/li\u003e\r\n\u003cli\u003eA precious gift or keepsake for someone very special.\u003c\/li\u003e\r\n\u003cli\u003eHandcrafted with exceptional detail \u0026amp; made with the finest materials.\u003c\/li\u003e\r\n\u003cli\u003eSweet Marigold print position may vary on each doll.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Alimrose","offers":[{"title":"Default Title","offer_id":45008108126250,"sku":"N11170B-SM","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/alimrose-asleep-awake-doll-sweet-marigold-1_8f75f25f-5737-40b6-927c-01ccd7224af3.jpg?v=1793277000"},{"product_id":"nana-huchy-coco-the-cow-cream-19cm","title":"Nana Huchy Coco the Cow - Cream (19cm)","description":"\u003cp\u003eCoco's claim to fame is that he once jumped over the moon. Scruff the Dog saw it, making him laugh but then a dish ran away with a spoon so everyone soon forgot about it. With space travel behind him, Coco plays keyboard in The Farm Buddies Folk band. But he's always happy to tell his high-jumping adventure to little ears that enjoy a good story.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 19cm H\u003c\/li\u003e\r\n\u003cli\u003eAge: Birth+\u003c\/li\u003e\r\n\u003cli\u003eMaterial: Cotton Polyester blend.\u003c\/li\u003e\r\n\u003cli\u003eLuxurious fabric, soft padded body.\u003c\/li\u003e\r\n\u003cli\u003eProduced with superior quality.\u003c\/li\u003e\r\n\u003cli\u003eEncourages imaginative play.\u003c\/li\u003e\r\n\u003cli\u003ePart of Nana Huchy's \u003ca href=\"https:\/\/www.sillymillymoo.com.au\/by-brand\/nana-huchy\/farm-friends.html\"\u003eFarm Friends\u003c\/a\u003e range.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Nana Huchy","offers":[{"title":"Default Title","offer_id":45008539844650,"sku":"COCO-C","price":42.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/nana-huchy-coco-the-cow-beige-1_4ba8664f-d45d-4bfb-8c3d-5b82e301ed27.jpg?v=1793286084"},{"product_id":"pusheen-ice-cream-blind-box-surprise-plush-7cm","title":"Pusheen Ice Cream Blind Box Surprise Plush (7cm)","description":"\u003cp\u003eWhat's better than one sweet Pusheen? How about eight different Pusheen ice cream treats! Collect all eight whimsical miniature Pusheen plush styles, including a rare mystery style. These super-soft plush stand approximately 7.5cms tall and include a lobster clasp keychain.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBlind Box Size: 7cm H x 6.5cm W x 6.5cm D\u003c\/li\u003e\r\n\u003cli\u003eAge: 8+\u003c\/li\u003e\r\n\u003cli\u003eContains: 1x randomly selected Ice Cream blind box.\u003c\/li\u003e\r\n\u003cli\u003eA great gift for a Pusheen fan or cat lover.\u003c\/li\u003e\r\n\u003cli\u003eYour blind box will contain one of the following 7.5cm plush Pusheen keychains: Ice Cream Cake, Ice Cream Cone, Sundae, Popsicle or a rare mystery style.\u003c\/li\u003e\r\n\u003cli\u003eEvery plush includes a lobster clasp for easy attachment.\u003c\/li\u003e\r\n\u003cli\u003ePusheen Series 18 Ice Cream.\u003c\/li\u003e\r\n\u003cli\u003ePart of the adorable and innovative GUND Pusheen collection.\u003c\/li\u003e\r\n\u003cli\u003eBuilt to famous GUND quality standards.\u003c\/li\u003e\r\n\u003cli\u003eSurface washable.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Pusheen the Cat","offers":[{"title":"Default Title","offer_id":45008746446890,"sku":"UP6065018","price":21.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/pusheen-ice-cream-blind-box-1_2a2a3338-f0c9-41b5-85d9-356b6c736eee.jpg?v=1793296492"},{"product_id":"es-kids-bunny-comforter-with-dummy-holder-blush-stripe-30cm","title":"ES Kids Bunny Comforter with Dummy Holder - Blush Stripe (30cm)","description":"\u003cp\u003eThis super soft and cuddly blush fluffy bunny comforter blankie from ES Kids features pink and white striped ears and a Velcro dummy holder.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 30cm H\u003c\/li\u003e\r\n\u003cli\u003eAge: Birth+\u003c\/li\u003e\r\n\u003cli\u003eMaterial: Polyester\u003c\/li\u003e\r\n\u003cli\u003eColour: Pink\u003c\/li\u003e\r\n\u003cli\u003eIdeal gift for a newborn baby.\u003c\/li\u003e\r\n\u003cli\u003eThe bunny's right paw is also a Velcro dummy holder.\u003c\/li\u003e\r\n\u003cli\u003eMade from baby-safe fabric.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"ES Kids","offers":[{"title":"Default Title","offer_id":45008823418922,"sku":"PFBDHBLS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/eskids-bunny-comforter-with-dummy-holder-blush-stripe_30574fea-d920-45be-bcc8-a78ce9e45d52.jpg?v=1793303778"},{"product_id":"miffy-plush-lion-eco-corduroy-yellow-17cm","title":"Miffy Plush Lion ECO Corduroy - Yellow (17cm)","description":"\u003cp\u003eSomeone say \"ROOAARR\"? It's Miffy's cool friend Lion! Once Lion shakes his manes, he'll be in your heart forever! Corduroy Lion comes from the Miffy world, first created by Dick Bruna in 1955. He is the perfect plush gift for new babies \u0026amp; children, not to mention a beautiful addition to any jungle themed nursery or bedroom. The Miffy \u0026amp; Friends Corduroy range consists of multiple sizes, colours \u0026amp; characters. Each Miffy Plush toy is handmade, with only the best materials \u0026amp; contain 100% recycled PET filling. Miffy \u0026amp; Friends by Bon Ton Toys are manufactured according to the highest standards when it comes to Ethical Production (ICTI) \u0026amp; always with the highest regard for nature.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 17cm H x 12.5cm W x 16cm W (including tail extended)\u003c\/li\u003e\r\n\u003cli\u003eAge: Birth+\u003c\/li\u003e\r\n\u003cli\u003eColour: Yellow\u003c\/li\u003e\r\n\u003cli\u003eSoft textured corduroy fabric.\u003c\/li\u003e\r\n\u003cli\u003eBaby-safe embroidered eyes, nose \u0026amp; mouth in black stitching.\u003c\/li\u003e\r\n\u003cli\u003e100% Recycled filling.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for snuggles, cuddles \u0026amp; playtime!\u003c\/li\u003e\r\n\u003cli\u003eA wonderful addition to any nursery or child's bedroom.\u003c\/li\u003e\r\n\u003cli\u003eIdeal gift for young \u0026amp; old, lion lovers \u0026amp; Miffy collectors.\u003c\/li\u003e\r\n\u003cli\u003eA classic toy made from the finest materials.\u003c\/li\u003e\r\n\u003cli\u003eMiffy is designed in The Netherlands \u0026amp; handcrafted with love.\u003c\/li\u003e\r\n\u003cli\u003eOfficial lisenced Miffy product.\u003c\/li\u003e\r\n\u003cli\u003eAlso available in a \u003ca href=\"\/by-brand\/miffy-plush.html\"\u003erange of other sizes, fabrics \u0026amp; colours (sold separately)\u003c\/a\u003e.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Miffy Plush","offers":[{"title":"Default Title","offer_id":45011446235178,"sku":"IBTT24182634","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/miffy-lion-eco-corduroy-yellow-17cm_1c8c1451-be8b-4e20-a2bb-95a87cc19ad5.jpg?v=1793323371"},{"product_id":"jellycat-amuseables-bouquet-of-flowers-31cm","title":"Jellycat Amuseables Bouquet of Flowers (31cm)","description":"\u003cp\u003eBirthdays, Mother’s Day, anniversaries – even Bartholomew’s debut as Bumble Hoops cheerleader (striped bee costume \u0026amp; all): if there’s an occasion, it’s on Amuseables Bouquet of Flowers’ radar.\u003c\/p\u003e\r\n\u003cp\u003eThat said, she’s just as quick to notice the little things, right down to an extra dusting of cocoa on her latte. And when she does? She always finds a way to say thank you (preferably with petals).\u003c\/p\u003e\r\n\u003cp\u003eWith soft pastel blooms and a neat hessian wrap, she’s a gift to her friends – the kind that never forgets to give back.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 31cm H x 23cm W x 10cm D\u003c\/li\u003e\r\n\u003cli\u003eAge: Birth+\u003c\/li\u003e\r\n\u003cli\u003eColour: Beige, Green, Purple, Pink, Yellow \u0026amp; Cream.\u003c\/li\u003e\r\n\u003cli\u003eLovely beige hessian wrap with side tie.\u003c\/li\u003e\r\n\u003cli\u003eEmbroidered eyes \u0026amp; mouth in black thread\u003c\/li\u003e\r\n\u003cli\u003ePastel cloured velour flowers \u0026amp; green suedette leaves.\u003c\/li\u003e\r\n\u003cli\u003eSoft \u0026amp; plush, made from the finest materials.\u003c\/li\u003e\r\n\u003cli\u003eA fun \u0026amp; quirky addition to any room or a special present for a loved one.\u003c\/li\u003e\r\n\u003cli\u003eIdeal gift for young \u0026amp; old, flora lovers, \u0026amp; Jellycat collectors.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Default Title","offer_id":45011834437674,"sku":"A2BFL","price":110.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/jc-amuseables-bouquet-of-flowers-1_fc52669f-5e41-4f90-b255-ec95cde605e2.jpg?v=1793326564"},{"product_id":"hallmark-better-together-mini-mystery-friend-series-1","title":"Hallmark Better Together Mini Mystery Friend - Series 1","description":"\u003cp\u003eSpread smiles \u0026amp; add even more anticipation to special occasions with this surprise Better Together mini mystery friend toy!\u003c\/p\u003e\r\n\u003cp\u003eEach mystery box contains one plush breakfast-themed food character with embedded magnets \u0026amp; embroidered details, packaged at random, \u0026amp; comes blind packaged in a sealed box to open at home.\u003c\/p\u003e\r\n\u003cp\u003ePossible cute little treats include: avocado, toast, cinnamon roll, orange juice, donut, coffee, pancakes, syrup, bacon, egg, chicken \u0026amp; a waffle.\u003c\/p\u003e\r\n\u003cp\u003eWhich one will you receive? Collect them all \u0026amp; pair them together!\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003ePackaging Size: 9cm H x 10cm W x 8.5cm D (blind box only)\u003c\/li\u003e\r\n\u003cli\u003eAge: 3 years+\u003c\/li\u003e\r\n\u003cli\u003eContains ONE surprise mini mystery friend.\u003c\/li\u003e\r\n\u003cli\u003eBreakfast themed mini plushies from the Better Together collection.\u003c\/li\u003e\r\n\u003cli\u003eEach mini toy contains embedded magnets for connecting to other toys in the series (sold separately).\u003c\/li\u003e\r\n\u003cli\u003eThe perfect surprise gift for birthdays, Christmas, or to celebrate special occasions.\u003c\/li\u003e\r\n\u003cli\u003eStart your Better Together mini collection today \u0026amp; collect all 12!\u003c\/li\u003e\r\n\u003cli\u003eThis mini toy contains embedded magnets to 'stay together'. The magnets are sewn in for extra safety.\u003c\/li\u003e\r\n\u003cli\u003eAll blind boxes are chosen at random \u0026amp; cannot be returned or exchanged once opened.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Hallmark","offers":[{"title":"Default Title","offer_id":45012665008170,"sku":"1BBG1000A","price":11.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/hallmark-better-together-mystery-box-mini-series-1-1_78b9ba9d-1051-4b80-bef2-fecd73432753.jpg?v=1793341269"},{"product_id":"palm-pals-bartlett-pear-13cm","title":"Palm Pals Bartlett Pear (13cm)","description":"\u003cp\u003eMeet Bartlett Pear! Personality: Mellow.\u003c\/p\u003e\r\n\u003cp\u003eMy idea of a good time is spending a laid-back afternoon picnicking in the park. I love lounging on a soft blanket, munching on snacks, \u0026amp; watching the clouds drift by. It's all about enjoying the simple pleasures at a relaxed pace!\u003c\/p\u003e \r\n\u003cp\u003eIf you're looking for a pal always down to chill, Bartlett's got you covered! Bartlett tries to have many interests, so long as they don't take too much effort or intensity. No matter where life takes you, Bartlett will be happy to keep in touch \u0026amp; go where you go.\u003c\/p\u003e \r\n\u003cp\u003eBartlett Pear is a plush toy with a soft, pear-green body \u0026amp; a charming smile. It's adorned with a brown stem \u0026amp; a green leaf on top, and it has a few cute spots that give it a playful touch.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 13cm H x 11cm W x 9cm D (including legs, stem \u0026amp; leaf)\u003c\/li\u003e\r\n\u003cli\u003eSitting Height: 13cm H\u003c\/li\u003e\r\n\u003cli\u003eAge: 3 years+\u003c\/li\u003e\r\n\u003cli\u003eColour: Green.\u003c\/li\u003e\r\n\u003cli\u003eMellow Out \u0026amp; Add Bartlett Pear to your Palm Pals plush collection!\u003c\/li\u003e\r\n\u003cli\u003eLovely embroidered facial detail \u0026amp; black button eyes.\u003c\/li\u003e\r\n\u003cli\u003eCute velvety green leaf \u0026amp; soft brown stem.\u003c\/li\u003e\r\n\u003cli\u003eSoft snuggly body \u0026amp; plush fabric, made from high-quality materials.\u003c\/li\u003e\r\n\u003cli\u003eStuffing made from 100% Recycled PET.\u003c\/li\u003e\r\n\u003cli\u003eThe perfect size to fit in the palm of your hand.\u003c\/li\u003e\r\n\u003cli\u003eA fun gift for all ages - start your Palm Pals collection today!\u003c\/li\u003e\r\n\u003cli\u003eThis toy contains pellets to help it sit upright. The plastic pellets are enclosed within an inner bag for extra safety.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Palm Pals","offers":[{"title":"Default Title","offer_id":45012698693674,"sku":"PLM108","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/palm-pals-bartlett-pear-1_8f3dbaa1-f064-4e5d-b210-8bcc95c539a3.jpg?v=1793349197"},{"product_id":"rex-london-little-cherry-lunch-bag","title":"Rex London Little Cherry Lunch Bag","description":"\u003cp\u003eMake lunchtime extra sweet with the Rex London Insulated Lunch Bag in Little Cherry design.\u003c\/p\u003e\r\n\u003cp\u003eFeaturing a cheerful cherry print, this practical \u0026amp; stylish lunch bag keeps food fresh while offering a more sustainable choice.\u003c\/p\u003e\r\n\u003cp\u003eThe foil-insulated interior helps maintain temperature throughout the day, making it ideal for school, work, picnics, or day trips.\u003c\/p\u003e\r\n\u003cp\u003eMade from recycled plastic bottles, its both eco-friendly \u0026amp; durable, while its wipe-clean surface ensures easy everyday care.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSize: 12cm H x 21cm W x 12cm D\u003c\/li\u003e\r\n\u003cli\u003eColour: Pink, Red \u0026amp; Green\u003c\/li\u003e\r\n\u003cli\u003eThis cherry-themed insulated lunch bag combines everyday practicality with a fun, fruity design, making it a great choice for eco-conscious families \u0026amp; stylish lunch packing.\u003c\/li\u003e\r\n\u003cli\u003eFoil lined \u0026amp; insulated to help keep food cool, it also folds flat for easy storage.\u003c\/li\u003e\r\n\u003cli\u003eThe recycled plastic used in this bag is equivalent to 1 average size plastic bottle.\u003c\/li\u003e\r\n\u003cli\u003eDesigned in the UK.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Rex London","offers":[{"title":"Default Title","offer_id":45012825145386,"sku":"RX31609","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/rex-london-insulated-lunch-bag-little-cherry-1_2d69830b-773f-40fe-ac34-fa16582b1b18.jpg?v=1793370560"},{"product_id":"tiger-tribe-eco-pour-play-animal-cups","title":"Tiger Tribe ECO Pour \u0026 Play - Animal Cups","description":"\u003cp\u003eThis classic bath toy with a super cute design features five adorable animal cups, each with a unique hole pattern that produces different water effects.\u003c\/p\u003e\r\n\u003cp\u003eThe double-sided suction cups help attach each Animal Cup to smooth, non-porous bathroom surfaces (most effective when using warm water).\u003c\/p\u003e\r\n\u003cp\u003eLevel-up tub time while teaching cause \u0026amp; effect, colour recognition, \u0026amp; promoting open ended sensory play.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBox Size: 12cm H x 8.5cm W x 6.5cm D.\u003c\/li\u003e\r\n\u003cli\u003eAnimal Cup Size: Approximately 6.5cm H x 6cm W\u003c\/li\u003e\r\n\u003cli\u003eAge: 1 year+\u003c\/li\u003e\r\n\u003cli\u003eIncludes: 5x colourful Animal cups (Bear, Cat, Chicken, Dog \u0026amp; Piggy) \u0026amp; 5x double-sided suction cups.\u003c\/li\u003e\r\n\u003cli\u003eDifferent ways to play: Stack cups in different colour combos; dunk \u0026amp; pour water from cups in the bath; or attach to bathroom surfaces with suction cups to create a waterfall configuration.\u003c\/li\u003e\r\n\u003cli\u003ePerfect for water play in the bath, paddle pool or outdoor water fun by stacking, pouring, \u0026amp; enriching water playtime.\u003c\/li\u003e\r\n\u003cli\u003eGreat for cognitive development, hand-eye coordination, sensory play open-ended play.\u003c\/li\u003e\r\n\u003cli\u003eEncourages kids to get their hair wet \u0026amp; enjoy the feel of water pouring over their heads.\u003c\/li\u003e\r\n\u003cli\u003eDesigned \u0026amp; illustrated in Australia.\u003c\/li\u003e\r\n\u003cli\u003eThis product is part of the Tiger Tribe ECO Range created using bioplastic.\u003c\/li\u003e\r\n\u003cli\u003ePlease note: Suction cups work best when applied to bathroom surface before attaching Bath Cup Animal.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n","brand":"Tiger Tribe","offers":[{"title":"Default Title","offer_id":45013227536426,"sku":"6-1545","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/4115\/2042\/files\/tt-pour-play-animal-cups-1_8226c238-015b-42c2-ab4b-bd1ff6de8c10.jpg?v=1793379389"}],"url":"https:\/\/www.sillymillymoo.com.au\/collections\/featured-home-page.oembed","provider":"Silly Milly Moo","version":"1.0","type":"link"}